Our Brands

Wilson Consumer Products represents market leading brands across multiple channels

Wilson Consumer Products proudly represents many market leading brands across a number of different product categories. We manage each brand according to its respective product category type and we assign these to the division best suited to maximize channel focus and sales growth, i.e. Grocery or Health & Beauty.


Health & Beauty


London Paris New York

Over three decades ago, the John

Frieda brand started with the opening of a salon on New Cavendish Street, London. Today, the vision of the brand reflects that salon heritage: delivering products that target specific style problems and transform them, for salon-calibre results you can see and feel.

We learnt that to get there, the solution has to be tailored to your hair’s specific needs. So we made it our mission to crack the differences behind exactly what makes blondes brighter, brunettes shine, and frizz an ancient memory. Our products are fueled by an understanding of what makes each individual hair type unique and to help your style meet its perfect match.

No matter what hair type you were genetically blessed with, what torture you’ve put it through, we’ve got the

expert advice for your best hair yet.