Introduction

With a proven track record of growing grocery and health and beauty brands, Wilson Consumer Products is the partner you have been looking for to grow your brand.

Big enough to compete, small enough to care.

Who we are

Established in 1936 we are one of New Zealand’s leading Sales & Marketing Agencies.

What we do

We are your sales and distribution partner for your brand in New Zealand supermarkets, pharmacies department stores and convenience.

What we stand for

Our purpose and reward is winning for you.

Why choose us

We are passionate, have a history of growing great brands and we prioritise partnership.
Our Brands

We proudly represent many market leading brands

While we have brands that we own, the majority of Wilsons brands are agency brands. From staple pantry products like pasta and rice to confectionery and popcorn to health and beauty products we represent market leading brands in New Zealand.

Our portfolio includes several number number one brands in New Zealand as Diamond (pasta), DYC (vinegar), Pop n Good (popcorn), Chop Chop Chicken (canned chicken), ActII (microwave popcorn) and Blistex (lip care).

Our Services

National Account Representation

We manage the relationships with retailers to get your product onto shelf and ensure that it is performing as it should. We take care of the paperwork for you.

National Field Sales Coverage

We are your sales team in store across all of New Zealand. With a full nationwide team with 60+ full time people, supported by 300+ contract merchandisers we ensure your brand is available throughout New Zealand.

Supply Chain Management

Nationwide logistics and supply chain services with established processes and procedures to minimise cost, ensure timely delivery and maximise sales

Regulatory Support

We provide services to ensure your products are able to be sold in New Zealand.

Marketing Support

We provide marketing support services and advice for your brand.

Reporting

Reporting system to track success and provide transparency.

About us

We have two specialist divisions grocery and health and beauty.

Wilson Consumer Products is a medium size New Zealand company and is a division of Wilson Foods Limited, one of the top ten suppliers to the New Zealand grocery market.

Wilson Consumer Products has two specialist divisions grocery and health and beauty. We specialise in growing great brands in supermarket, pharmacy and department stores.

Ready to Partner?

With two specialist divisions: grocery and health and beauty, we have experts in their field ready to work with you.