Market Channels
Channel expertise & focus – a winning formula
Wilson Consumer Products has extensive experience in growing brands across many
core market channels within the New Zealand FMCG market. We understand the service
requirements for each of the channels in which we specialise and we have worked hard
to establish strong working relationships at all levels with our respective trade
customers.
One of the key ingredients of our success in growing brands is channel focus.
At Wilson’s, our brands are assigned to either our Health & Beauty division or our Grocery
business unit according to product category type and core channel emphasis required.
This provides a high level of brand focus and consistency of service across multiple
market channels.
We specialise in the following key market channels:
We are always looking for incremental growth opportunities by introducing existing
brands to other channels in which we currently specialise. Wilson's is also open to entering
new channels if required by a brand owner and our company has the flexibility to allocate appropriate
resources to effectively achieve this.